About Me
Marketing Executive
Campaign Planning • Performance Marketing • Marketing Analytics
I am a Marketing Executive specializing in e-commerce, digital marketing, and AI-powered content creation. I enjoy combining creativity with data to build marketing strategies that improve customer experience, strengthen brand presence, and drive measurable business growth.
My experience spans Shopify management, SEO, email marketing, Meta advertising, campaign planning, and AI-generated visual content. I enjoy learning new technologies and continuously exploring better ways to help brands communicate and grow.
Core Expertise
Campaign Planning
Planning integrated marketing campaigns by aligning business objectives, customer insights, and cross-channel execution.
Integrated Marketing
Coordinating marketing activities across digital channels, including website, email marketing, social media, paid advertising, and CRM to deliver consistent customer experiences.
Customer Experience Optimization
Improving website usability, customer journeys, and conversion performance through analytics and user behavior insights.
Marketing Analytics
Monitoring campaign performance using Google Analytics 4, Microsoft Clarity, Shopify Analytics, and reporting tools to identify opportunities for continuous improvement.
Professional Experience
–
Present
Marketing Executive
GEW Vietnam
Planned and executed integrated marketing activities across e-commerce, paid media, website optimization, and CRM. Leveraged marketing analytics and customer behavior insights to optimize campaign performance, improve customer experience, and support business growth.
- Campaign Planning
- E-commerce Optimization
- Marketing Analytics
–
February 2025
Co-founder & Marketing Executive
TIEM NHA CO – Online Fashion Shop
Co-founded and grew an online fashion business by leading marketing strategy, content planning, Facebook marketing, promotional campaigns, and day-to-day e-commerce operations to strengthen brand awareness and customer engagement.
- Facebook & Instagram Growth
- Content Marketing
- Paid Advertising
- Campaign Planning
–
December 2024
Planning Intern
Delta Engagement Marketing
Conducted market research, analyzed consumer insights, and supported the development of campaign proposals and presentation materials for clients across multiple industries.
- Market Research
- Campaign Planning
- Client Proposal
- Presentation Design
–
October 2023
Digital Marketing Intern
Realcoin.vn Joint Stock Company
Produced SEO-focused content, monitored campaign performance, and supported digital marketing activities through content planning and data analysis.
- SEO Content
- Data Analysis
- Content Writing
- Marketing Research
Education
Foreign Trade University
Bachelor of International Business Economics
2021 – 2025Grade: Very Good
University of Economics HCMC
Applications of Digital Marketing for Business
2024Grade: Excellent
How I Work
Data-informed Thinking
I use customer and campaign data to support marketing decisions.
Customer-first Mindset
I focus on understanding customer behavior before proposing solutions.
Cross-functional Collaboration
I enjoy working with designers, developers, and business teams to deliver integrated campaigns.
Continuous Improvement
I continuously evaluate campaign performance and explore new technologies to improve marketing effectiveness.
Career Aspiration
I aspire to grow as a Marketing Planner who connects customer insights, media strategy, and performance analytics to develop integrated campaigns that create measurable business impact. I enjoy working in collaborative environments where data, creativity, and strategic thinking come together to solve marketing challenges.