A collection of projects demonstrating my experience across campaign planning, integrated marketing, customer experience optimization, performance analysis, and creative execution. Each project reflects a different stage of the marketing planning and execution process.
Planned and coordinated integrated marketing initiatives by combining customer research, campaign planning, content strategy, and performance analysis to strengthen brand positioning and support business growth.
Developed lifecycle email marketing strategies and automated customer journeys using Klaviyo to improve customer engagement, retention, and conversion across multiple touchpoints.
Improved website experience by optimizing customer journeys, information architecture, landing pages, and conversion opportunities based on user behavior analysis.
Supported the planning of brand activation campaigns through market research, consumer insight analysis, campaign ideation, proposal development, and presentation design for clients across multiple industries.
Managed Meta marketing activities by planning content calendars, executing paid advertising campaigns, monitoring performance, and optimizing social media engagement to support brand awareness and online sales.
Produced AI-generated marketing visuals for advertising, product communication, and social media by combining creative direction, prompt engineering, and iterative design workflows.